Creating Enterprise Strategy 
An effective enterprise strategy coordinates key decisions across your organization's broad sphere of influence. Businesses often address decisions such as product development, manufacturing, marketing, financing, and international focus. Because the time-frame is long-term, many different uncertainties contribute to many different risks. Any winning strategy must address the dynamics, uncertainty, and complexity of your organization's situation.
To create a strategy that delivers significant value, we need a process that encourages clear communication throughout the organization -- from both the top-down and the bottom-up. Such a dialogue will enable us to:
 | brainstorm issues and then crystallize them into challenges, |
| structure strategies, by generating options that can be organized into
strategy tables |
| model scenarios of uncertain events, using decision diagrams |
| analyze the risk and return of each alternative strategy, including
sensitivity analysis |
| agree on the preferred strategy and allocate necessary resources |
| plan for actions that result in eventual success. |
